joined the founding team. built products from zero, worked directly with clients, and led the work from the first conversation to getting them live.

• marketing intelligencebuilt the product from zero to one with our cto, used by 20+ shopify brands. brought revenue, ad spend and campaign data together so teams could decide where to spend more, what to pause and what was working. worked across customer-data connectors, the decision engine and getting clients live.
• inprimesimplified the product so their pm could build 20+ loan application journeys a day.
• loophelped build loop from zero, with a backend serving 100k+ daily users. built the drag-and-drop editor, inline editing and live preview so clients could build in-app campaigns without writing code.
• sdk suitebuilt sdks for react, react native, flutter and android. clients could integrate in under five minutes. a shared middleware layer cut maintenance overhead by 95% across the four platforms.
• client workworked directly with brands and banking teams to scope problems and ship the product. led development on hdfc and axis projects, alongside the team handling on-prem deployment.